Since not everyone is familiar with the K-Pop/J-Pop culture, can you describe some peculiarities and how and when it crossed your path?
K-Pop was presented to me when I least expected it. We had received a request to produce a theme song for the MBC’s Under Nineteen TV Show, which is really big in South Korea. This was my first introduction to the genre. The song was a great success and I was invited to my first SM Entertainment writing camp in Seoul, South Korea. I flew there without really knowing much about the K-Pop world and its culture. It was only while finding myself submerged in the center of the beautiful city that is Seoul, in these amazing studios — creating and writing songs, all while learning about the characteristics of K-Pop and what a successful K-Pop song is all about — that I completely fell in love with the genre and the entire culture that goes with it.
To me, the main thing that sets it apart, is the creative freedom that you find within those songs. Each section is different and introduces a new vibe, blending so many genres within the same piece of music. From the amount of vocal parts and harmonies to the chord changes. All are so appealing to me, and I’m really having fun during production.