Can you tell us something about how you came to be working and running Soho Sonic together?
Fridel: It was almost by accident really. We were introduced by a mutual friend who thought we should meet each other. We found that a lot of the music we liked was the same and we had similar backgrounds. It’s rooted in the music - OJ plays the rhythm section and keyboard instruments and I am more towards the brass side of things. The first project we collaborated on was writing a song for UEFA and we kind of joined forces, and the results were really successful. So we started working on more projects.
OJ: Fridel was doing a lot of projects for media, for film and TV and I was working more on producing artists but we sort of introduced each other to our respective worlds. One thing we worked on early on was a global rebrand for Universal’s NBC channel, and also a song for a game called Trials Fusion by Ubisoft. We both had our own studios and people working with us, and we just kind of came together. Eventually we set up a publishing company called Make This Noise so everything that the team writes is handled through that. Four years ago we opened our Camden studio which has a live room and also a Foley stage. So that’s good for bands but also sound design for films.
Fridel: The first things we worked on together really suited our respective skills. So they used OJ’s skills of songwriting and modern pop production and my knowledge of media production - we put those together and put a song together. And when we work on films, for example one with Guy Nattiv who has won an Oscar, we based elements of the score on songs we had written for the movie.